Advisory Boards for Marketing Agencies

Why don’t more independently owned agencies have advisory boards?

All of the research points to this type of structure having a significant positive impact on the business. From overall financial performance, to strategy and risk/opportunity identification, through to the personal and professional growth of Founders/CEOs, the right advisory board could be a massive positive to your agency.

Almost every agency founder I’ve talked to has thought about what an eventual exit could look like for them, whether that’s a sale or succession planning. Yet, of those I’ve talked to, I can think of one agency with an advisory board, and one with a formal board of directors. This lack of governance has been called out as a common issue with everyone I’ve talked to looking to acquire agencies.

I can understand the hesitation around a formal board – control, cost, complexity, etc.

But an advisory board can be whatever the business owner wants it to be. A group of experienced experts, on your side helping your business to be successful, whilst allowing the owner to maintain full control.

Seems like a win/win?

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