Clarity is how great agencies thrive.

We help you see your business clearly, and focus on what matters first.

Get in touch

You're in good company.

Working with Sam is like finding the right shortcut in IKEA. Instead of wandering through the entire store, getting distracted and overloaded - Sam helps you get straight to what you actually need. 11/10 would recommend.

Erin MorrisYoung Folks

His mentoring style is direct (in the best way), and he has a deep understanding of the Australian agency landscape.

Bianca RobinsonPattern Australia

His calm, considered approach to agency growth and operations is refreshing, and his guidance is grounded in real experience as an agency CEO.

Gus ShawLuster

We really enjoyed the process of working with Sam. His approach is incredibly thoughtful and clearly backed by a wealth of experience in the industry.

Shelley FriesenMelbourne Social Co

Rather than pushing generic solutions he identified gaps we could not see ourselves. It felt considered and practical, not prescriptive.

Jacob StanleyHouse of Psalm

Sam knows agencies - the economics, the traps and the levers that move the needle and he's not shy about telling you when you've got a problem.

Brady RobsonRO Digital

Confidence and clarity, for ambitious independent agencies.

OTTESU is a business consultancy built specifically for agencies. We help you look honestly at what’s working, find what’s worth changing, and act quickly on it.

We care about craft, and we’ll help you see both the forest and the trees. No bravado. No off-the-shelf answers. A peer with real-world experience across all sorts of agencies, in the chair beside you, until the right thing is in motion.

The 5-star agency.

Five areas that determine whether an agency thrives or stalls. Every Agency Mapping engagement is built around this model - it's how we know where to look, and what to fix first.

Strategy

Know what you want the agency to be, and how you’re getting there.

Finance

Know what’s actually driving profit, how to optimise for it, and what to target.

Growth

Win new clients deliberately, and grow existing ones reliably.

The Work

Understand projects and capacity, hire well, onboard fast.

Governance

Get your business set up with your preferred ending in mind.

Your starting point

Step 1: Agency Mapping

Every engagement starts here. A comprehensive diagnostic built on the 5-star framework and a broader proprietary model - The Agency Map. It involves a detailed interview and a structured review of your documents and platforms.

You walk away with a clear picture of where your agency stands, and a prioritised playbook for the next 12 months - whether we continue working together or not.

→In-depth founder interview across all five framework areas

→Review of key documents, financials, and platforms

→An outside-in perspective from someone who’s seen many agencies

→A detailed playbook: priorities, risks, and recommended next steps

OTTESU has an agency mapping exercise that cuts straight to the clearest path forward.

Brady Robson · RO Digital

...and your journey from there.

Step 2: Choose your path

One choice, three levels of support - from doing it yourself to having it done for you. Pick the path that fits where you’re at.

DIY

Implement your Agency Map yourself.

Take your mapping playbook and run with it. Your playbook has enough direction that, should you prefer, you can execute it yourself without an ongoing engagement with OTTESU.

Done with you

Ongoing Advisory to guide you in implementation.

For founders who want an experienced hand alongside them as they work through the Mapping priorities. Regular monthly meetings, access whenever you need it, and a peer who’s been in the chair - there to challenge ideas, share perspective, and keep you moving.

Done for you

Working alongside you to get the work done.

For founders who want someone alongside them doing the work, not just advising on it. A Fractional COO sits inside your business - focused on implementing the priorities from the Mapping project. Always engaged alongside Advisory.

An experienced outside perspective. Customised for your agency.

Sam Wood (GAICD) has spent more than a decade running and growing agencies, including serving as co-owner, CEO, GM, and Director, and now advises dozens of agency founders while also contributing to various organisations at board level.

Sam combines hands-on commercial experience with formal governance training to help agency leaders make better decisions and build more resilient businesses.

See your agency clearly. Then build from there.

If you run an independent agency and you want a clearer view of what's working and what to fix first, with someone who's been in the chair, get in touch.