I work one-on-one with agency founders on the 5 interconnected pillars of a high-performing agency to achieve the level of maturity needed to cross $10M.
Sam Wood
Agency adviser, ex 8-figure agency CEO
“We now have a waitlist of clients, clear team structures, and are expanding our staff. For the first time, I feel like I truly understand my business rather than just winging it.”
We’re often led to believe that if we fix our agency’s ‘hidden’ bottleneck, we’ll unlock the fast growth we’re looking for.
But in reality, each area of the business affects another, and so growth is an interconnected web of activities.
This makes growing an agency less like darts and more like whack-a-mole.
If running an agency is more like whack-a-mole than darts, then the Agency Map tells you what ‘mole’ is coming next and helps you structure your agency to deal with it.
And crucially, we don’t do this through a course and community. I jump into your agency with you so your agency gets the attention it deserves.
Know what’s missing between you and $10M, and what to fix first.
Know what’s driving profit, what to track, and what to target.
Win new clients deliberately, and grow existing ones reliably.
Understand projects and capacity, hire well, onboard fast.
Set the business up for what’s next, whether that’s selling, succession, or just stepping back.
Understand the 5 pillars of your agency, and what needs to evolve to reach the maturity of a $10m agency.
“I realised I was often a blocker in my own agency. Investing in the Agency Mapping exercise was one of the best decisions I made.”
Mat Lewis, Margin Media
Deliverable 1
We score your agency on every pillar - where you think you are, where you actually are, and where an agency needs to be to cross $10M. You see the gaps in black and white, and which pillar is holding the other four back.
“Having an experienced external perspective across our agency was incredibly valuable.”
Bianca Robinson, Agency Director, Pattern Australia
Deliverable 2
Everything the mapping surfaces gets weighed. Risks are plotted by likelihood and severity, opportunities by complexity and time against the size of the prize, and the whole lot resolves into the five priorities that matter most over the next 12 months.
“Sam identified gaps we could not see ourselves and helped us make better use of our existing strengths, resources, and timing.”
Jacob Stanley, Founder, House of Psalm
Deliverable 3
We forecast what each pillar looks like once the work is done, quantify the headroom it unlocks, then sequence it into a 12-month roadmap - what happens first, what waits, and what runs all year.
“We’ve been working through the recommendations and seeing great results.”
Shelley Friesen, Founder, Melbourne Social Co
One choice, three levels of support - from doing it yourself to having it done for you. Pick the path that fits where you’re at.
DIY
Take your mapping playbook and run with it. Your playbook has enough direction that, should you prefer, you can execute it yourself without an ongoing engagement with OTTESU.
Done with you
For founders who want an experienced hand alongside them as they work through the Mapping priorities.
Done for you
For founders who want someone alongside them doing the work, not just advising on it. Always engaged alongside Advisory.
Case study
The challenge
A strong reputation, but no systems or structure behind it. Every ounce of focus went into the work and none into the commercial side. A good instinct in theory, which in practice meant an agency running at barely breakeven.
What we did
Completed Agency Mapping project. Rebuilt the organisation structure, the roles and hires around it, then the project management and sales processes. Work is now priced properly, and budgets are actively managed.
“Sam’s insights and strategies have been pivotal in driving our business forward. The personalised approach and deep understanding of our needs have made all the difference. We couldn’t be happier with the collaboration and look forward to continued success together.”
If you want a clearer view of how to build the more mature version of your agency from someone who’s been in the chair, get in touch.